Low Minimums, Predictable Timelines

Understanding MOQ and lead time up front is what lets you plan inventory, pricing and launch dates with confidence. Our standard minimum order is 300 pieces per style per color — a deliberately low threshold designed to let new brands and small distributors test the market before committing to large volumes.

Why per style per color? Because each colorway requires its own material batch, and each style its own tooling and setup. Combining multiple colors or styles in one order is entirely normal, but each distinct style-and-color combination counts toward the 300-piece minimum.

Flexibility is built into how the minimum is counted. You are not locked into 300 identical units: an order can be split across multiple colorways, lens tints or temple combinations, provided each distinct style-and-color reaches its 300 pieces. That lets you build a small collection — several colors of one frame, or a few frames in a single palette — within a single production cycle. Distributors use this to give retail accounts a proper range without over-committing to any one SKU, and reorders can re-balance the mix toward what actually sold.

The 300-piece floor is set by real economics rather than policy. Injection molding requires heating a material batch and tuning the machine for each color, which costs setup time and generates waste before the first good part. Below a certain run length that overhead is spread over too few units to keep pricing sensible. The same holds for plating, coating and lens-cutting lines, and for the minimum purchase quantities our material suppliers accept. At 300 pieces per color, every step clears its efficient threshold — which is how we keep unit costs low enough for a new brand to build margin.

MOQ is fundamentally a cash-flow decision. Ordering too much ties up capital in stock that may sit, while ordering too little inflates per-unit cost and can leave you without inventory to reorder quickly. The 300-piece minimum is sized to keep both risks modest: enough volume to test real demand across a few channels, yet small enough that a slower seller never becomes a cash trap. Treat the first order as research you can still sell — commit to a range you are confident will move, not a warehouse of a single hero.

The timeline breaks into two phases. Sampling comes first: we build a pre-production sample to your specification, which typically takes 4-6 weeks depending on whether new tooling or custom materials are involved. You review that sample, request any changes, and approve it — this is the point where the production clock starts.

Mass production then typically completes in about 4 weeks, followed by quality control and export packing. From sample approval to a container-ready order, most projects land in the range of 4-7 weeks total, with shipping time added on top.

The complete timeline reads left to right: sampling (4-6 weeks), your approval, mass production (about 4 weeks), QC and packing, then freight. New tooling or custom materials extend the sampling phase, so we flag those at quoting instead of discovering them mid-project. Reorders run faster because tooling and samples already exist, often trimming weeks from the front end. For launch planning, work backwards from your on-sale date and add buffer for approval rounds and shipping, both of which sit outside the production clock.

If you are testing a new market, keep the first order a test with a path to scale. Choose one or two proven frame styles in a handful of colors, keep the SKU count tight, and weight the mix toward what your audience already buys. Confirm the MOQ, sampling schedule and per-color split before committing, and set a reorder trigger — a sell-through level at which you reorder before stock runs dry. Because tooling and samples carry forward, the second order is cheaper and faster, so the real return on a well-planned first order arrives on the repeat.